With over 15 years of media experience, I have worked in print, radio, TV, and cable. My roles have included radio promotions and marketing, programming and sales support.
- Created and executed revenue-generating events that delivered 3x ROI with over $300,000 in revenue
- Planned, created and executed annual strategic marketing and promotions plans for 3 radio stations including
fulfilling 5 station promotions each week for each station, writing 4 scripts per week, and providing 10 concepts
and proposals weekly for sales team.
- Managed and scheduled personnel for 10-15 weekly live broadcasts and radio appearances.
- Proven ability to gain client confidence and trust to build relationships.
- Monitored, analyzed, and audited ROI for client promotions and campaigns as well as provided detailed recaps
of campaigns helping to meet or exceed sales goals.
- Conducted research to identify key client objectives and compile industry insight for sales presentations
- Integrate materials from research and digital media ad sales/business development departments into concepts
and presentations.
- Thorough understanding of sweepstakes, contests and promotions, including the management of all
promotional elements from start to finish that comprise a successful promotional/contest campaign (e.g. legal
rules, prizing, contest fulfillment)
TV Commercials
Radio Ads
Endorsements
I had the pleasure of working with Raye for close to two years I was a member of the management team that hired her as the Promotions Director for Radio-One Cincinnati I can sum up her work ethic and organizational skills in one word - IMPRESSIVE!
Phillip David March
Former Operations Manager, Radio One
Raye's attention to detail is what makes her stand out as an employee and a person. She works well with clients, advertisers, and employees on every angle. She has energy, passion, and the willingness to do the job from start to completion. Her vision is success and her drive is passion.
Brian "BC" Casey
Creative Services & Production Director
Radio One Houston
Raye developed into a cost effective, results-driven professional constantly focused on generating revenue opportunities for the radio station and clients She combined her education along with her talents of sales promotion and marketing to offer a wide variety of concepts that produced innovative approaches.
Charles H. Richardson
Former General Manager
Radio One Columbus