I have enjoyed learning graphic design techniques over the years. I started with using Corel Draw. I now use Adobe Creative Suite (Illustrator, InDesign, and Photoshop). I also have experience using Canva and Piktochart. I have also learned video editing techniques. Projects that I have completed include book covers, cd covers, company logos, print ads, and more!
Branding
Sharefax Logo
The credit union had completed a core conversion of its computer systems and redesigned its website. The final step of rebranding for Sharefax was the creation of a new logo. I led the rebranding taskforce where we reviewed the evolution of the company identity, mission statement, core values, and company culture. I created brand perception surveys for members and employees. I researched competitors and best practices. I created an RFP to hire a design firm. After logo was approved by the board and management, I designed all marketing and communication elements using the new logo including print materials, signs, digital, social media, and promotional items.
MLK Lebanon had reached a milestone of serving the community for 10 years. I introduced the idea to the board to create a unique organizational identity separate from the MLK.gov icons and logos. I worked with the publicity committee to create a new logo, wordmark, and color palette. I designed all the marketing materials, t-shirt, and other branded items with the new logo.
Print Ads
Web Design
As part of the branding initiative, I created an RFP to find a web design firm to assist with new website. I was responsible for writing all content with assistance from seminary academic, development and library staff. I outlined the new navigation and site menus, trained staff on WordPress, and managed the website.
This website project was the second step the rebranding initiative, I created a RFP to find a web design firm to assist with new website. I was responsible for gathering all content with various credit union departments, determining the navigation and site menus, trained staff on WordPress, and managed the website.